Popunder Advertising: A Guide to Maximizing Engagement and Conversions
Popunder Advertising: A Guide to Maximizing Engagement and Conversions
Blog Article
Popunder advertising is a format where an advertisement opens in a very new browser window or tab behind the consumer’s active window. It’s meant to be less intrusive than pop-ups, appearing only following the user has left or minimized the key site window, setting up a more seamless browsing experience. Popunders could be highly effective for advertisers trying to reach engaged users while minimizing the disruption brought on by more overt ad formats.
What is Popunder Advertising?
Unlike traditional pop-up ads, which open directly while watching user’s screen, popunder ads appear “behind” the key browser window. Because they remain hidden until the user closes or minimizes the main window, they’re less interruptive and still have lower chances of causing frustration. This format is popular in web marketing because it can reach users effectively without compromising the browsing experience.
Why Use Popunder Advertising?
Popunder advertising offers several unique benefits:
Higher Engagement: Because they don’t interrupt the person’s primary browsing session, popunders often generate more engagement and clicks than other ad formats.
Improved Visibility: Popunder ads stay visible even after the user has finished with the primary site, increasing the odds of interaction.
Less Intrusive: Popunders are not as likely to annoy users when compared with pop-ups, resulting in higher user tolerance and engagement.
Lower Cost: Due to their low-profile nature, popunder ads normally have lower costs per click or per impression in comparison with other ad formats.
Wider Reach: Popunders work effectively for various forms of campaigns, including e-commerce, internet affiliate marketing, app installs, and subscription-based services.
Top Popunder Ad Networks
Selecting the correct ad network is crucial for running successful popunder campaigns. Here are some of the top popunder ad networks that provide quality traffic, targeting, and customization options:
1. PropellerAds
PropellerAds is often a popular ad network noted for its reliable traffic and advanced targeting options. They provide an array of ad formats, including popunders, and also have a strong presence both in desktop and mobile markets.
Features: Geo-targeting, device-based targeting, frequency capping, and anti-ad-block technology.
Best For: E-commerce, app installations, and to generate leads.
Tip: Use PropellerAds’ SmartCPA bidding model to automatically optimize your popunder campaigns according to performance.
2. PopAds
PopAds focuses primarily on popunder ads, offering one in the fastest and many customizable platforms. Known for its quality traffic, PopAds allows advertisers to set strict targeting parameters and bids, so that it is ideal for cost-effective campaigns.
Features: Custom bidding, extensive targeting options, real-time reporting, and high-quality traffic.
Best For: Affiliate marketing, adult content, and media-rich campaigns.
Tip: Experiment with PopAds’ daily budget settings to make sure your campaign reaches its market without overspending.
3. Adsterra
Adsterra is really a well-established ad network that gives popunder ads along with other ad formats. Their advanced fraud detection technology and responsive customer service make them an excellent choice for advertisers.
Features: Targeting by device, operating-system, country, and language, in addition to real-time tracking.
Best For: E-commerce, sweepstakes, and copyright-related offers.
Tip: Adsterra’s anti-fraud technology ensures high-quality traffic, so it’s particularly ideal for campaigns that need reliable and clean data.
4. HilltopAds
HilltopAds is an advert network that gives cost-effective solutions, including popunder ads. They’re famous for competitive CPM rates, high-quality traffic, and robust targeting features.
Features: Targeting determined by geography, device, and time of day, in addition to ad frequency caps.
Best For: Budget-friendly campaigns, app installs, and online marketing.
Tip: HilltopAds offers various payment models, including CPM, CPC, and CPA, so experiment to find the most cost-effective solution for the campaign.
5. Clicksor
Clicksor offers a selection of ad formats, including popunders. With Clicksor’s advanced retargeting options, you'll be able to reach users who've shown curiosity about your brand, increasing the likelihood of conversion.
Features: Retargeting, geo-targeting, and device targeting, with alternatives for CPC and CPM pricing.
Best For: Lead generation, app installs, and content-based websites.
Tip: Leverage Clicksor’s retargeting capabilities to have interaction users who've previously interacted with your website or ads.
6. TrafficJunky
TrafficJunky is often a reputable ad network noted for its reach in adult and entertainment content, though it’s also useful for mainstream campaigns. They provide various ad formats, including effective popunder ads.
Features: Audience targeting, ad rotation, and high-quality traffic sources.
Best For: Adult content, gaming, and entertainment.
Tip: Use TrafficJunky’s dynamic CPM bidding to arrive at your audience at optimal times and bid competitively determined by real-time traffic availability.
Best Practices for Running Successful Popunder Campaigns
To maximize the impact of your respective popunder campaigns, follow these guidelines:
Target the Right Audience: Use detailed targeting options like location, device type, operating system, and interests to arrive at the most relevant users. Precise targeting improves engagement rates and minimizes wasted impressions.
Craft Compelling Landing Pages: Since popunders open a brand new page in the background, ensure your website landing page is optimized for engagement. Use clear calls to action, engaging visuals, as well as a streamlined design to encourage conversions.
Experiment with Different Offers: Popunders work most effectively for campaigns that don’t rely on immediate action, like sign-ups, surveys, downloads, and other prospecting offers. Test various offers to discover the most effective one to your audience.
Set Frequency Caps: Avoid overwhelming users by setting frequency caps. Showing the same popunder ad too often can lead to user fatigue, reducing engagement and negatively impacting your brand’s reputation.
A/B Test Your Ads: Test different ad creatives, calls-to-action, and landing page designs to determine which variations drive ideal results. A/B testing helps optimize your campaign for maximum ROI.
Leverage Retargeting: Use retargeting to activate users who previously interacted together with your site but didn’t convert. Popunder retargeting ads are impressive in re-engaging potential prospects and can drive more conversions.
Monitor Performance and Adjust: Regularly review your campaign analytics to determine which aspects work and which aren’t. Adjust your targeting, budget, and bidding strategy when needed to optimize results.
Types of Campaigns That Work Well with Popunders
While popunders can work across industries, these are particularly effective for certain varieties of campaigns:
Lead Generation: Popunders are well-suited for leads generation campaigns that ask users to join up or fill in a form. The additional exposure makes it easier to build leads from interested users.
E-Commerce Discounts: Offering discounts or flash sales via popunders is an effective strategy to drive sales. Users who understand the offer while you shop or browsing may come back to your site to consider advantage with the deal.
App Installs: For app developers, popunders might be a cost-effective strategy to drive downloads. Popunder ads relevant to specific devices can encourage users to put in an app directly from the ad.
Survey and Sweepstakes Campaigns: Popunders are very effective for campaigns that don’t require immediate action but make use of high exposure, like online surveys, sweepstakes, and contests.
Affiliate Marketing: Affiliates will use popunders to operate a vehicle traffic to product pages, trial offers, or CPA (cost-per-action) offers. By carefully selecting offers that interest their target audience, affiliates can achieve significant ROI with popunders.
Pros and Cons of Popunder Advertising
Like any ad format, popunder advertising has its own advantages and challenges.
Pros:
Less Intrusive: Popunders don’t hinder the browsing experience just as much as pop-ups.
High Engagement: Due to its discreet nature, users are more inclined to interact with a popunder.
Lower Cost: Popunders will often be more affordable than other display ad formats.
Broad Reach: Effective across various industries as well as multiple campaign types.
Cons:
Ad Blockers: Popunders might be blocked by ad-blocking software, limiting reach.
Potential for Annoyance: Despite being less intrusive, many folks still find popunders frustrating, especially if frequency caps aren’t set.
Delayed Engagement: Since popunders don’t appear in the foreground, users may not talk with them immediately.
Popunder advertising can be a powerful tool for marketers and advertisers trying to engage audiences without being overly disruptive. By using reputable ad networks, following guidelines, and tinkering with different campaign types, you can harness the potential of popunders to boost traffic, engagement, and conversions. Whether you’re in e-commerce, prospecting, or app promotion, popunder ads could be a cost-effective addition for your advertising strategy.
